---
title: "Forbes Article: For Your DEI Initiative To Succeed, Remember Why It Matters"
description: So how can companies better showcase the real value of DEI programs? Start by developing a clearer, more measurable idea of what exactly they want to accomplish and why.
image: https://www.hirecte.com/hubfs/utsav-srestha-HeNrEdA4Zp4-unsplash.jpg
---
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Dec 13, 2023 • [Kyle Samuels](https://www.hirecte.com/insights/author/kyle-samuels)
# Forbes Article: For Your DEI Initiative To Succeed, Remember Why It Matters
There’s a clear reason so many [#DEI](https://www.linkedin.com/feed/hashtag/?keywords=dei&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7140756151591235584) initiatives appear to be collapsing, CEO [Kyle Samuels (he/him)](https://www.linkedin.com/in/ACoAAAAgtHkBerjQzOUw-BJzqKxuxCCCLR2ci1k) writes in a recent piece for [Forbes](https://www.linkedin.com/company/forbes-magazine/). And it boils down to return on investment and how company leaders talk about DEI efforts.
So how can companies better showcase the real value of [#diversity](https://www.linkedin.com/feed/hashtag/?keywords=diversity&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7140756151591235584), [#equity](https://www.linkedin.com/feed/hashtag/?keywords=equity&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7140756151591235584) and [#inclusion](https://www.linkedin.com/feed/hashtag/?keywords=inclusion&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7140756151591235584) programs?
They can start by developing a clearer, more measurable idea of what exactly they want to accomplish and why.
[https://www.forbes.com/sites/forbeshumanresourcescouncil/2023/12/13/for-your-dei-initiative-to-succeed-remember-why-it-matters/?sh=6c27c93b5040](https://www.forbes.com/sites/forbeshumanresourcescouncil/2023/12/13/for-your-dei-initiative-to-succeed-remember-why-it-matters/?sh=6c27c93b5040)
Published 12/13/2023
## Kyle Samuels
Kyle found his passion for improving organizations through talent after early career roles in tech, entertainment, and executive search. After earning his MBA, he joined GE’s legendary rotational HR Leadership Program before moving to Yum! Brands where he held several leadership roles. Kyle has a BA in Political Science from Ohio University and holds an MBA from Purdue University.
[See more posts by Kyle Samuels](https://www.hirecte.com/insights/author/kyle-samuels)
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